The song by OfRo and Pushpavanam Kuppusamy is a proud declaration of what it truly means to be Tamil
After the overwhelming success of Sagavaasi gaining over 21 million views within 2 months and Vendum the second song of the season crossing over 12 million views, Coke Studio Tamil released its 3rd song from Season 1 – ‘Tamizhi’ which is a beautiful dedication to the Tamil language. The song features music rapper/producer OfRo and musician Pushpavanam Kuppusamyin a novel avatar. The duo mirrors the soul of Tamil through an amalgamation of folk and hip-hop powered by a medley of traditional instruments like Kanjira, seamlessly paired with trumpet and Spanish handheld percussive instruments.
Coke Studio recently launched Coke Studio Tamil Season 1, the platform brings together over 25 + celebrated and talented artists from across the state to create eight memorable tracks. The songs are bolstered by seasoned sounds of musical instruments that are symbolic of culture and tradition.
The latest song Tamizhi admires the eternal beauty of the Tamil language and talks about how it is an elixir full of pearly wisdom for the children of the land. The track is a proud declaration of what it truly means to be Tamil and the pure relationship that people share with the language.
In tandem with Coke Studio Tamil’s endeavour to celebrate authenticity and inclusivity, Credited for reviving the Naatupura Paatu a Tamil folk art, Pushpavanam Kuppusamy plays a pivotal role in bringing the magic of tamil folk music that resonates the imagery of Tamil language and culture brilliantly woven together by the rap lyrics by Rohit Abraham popularly known as OfRo.
Arnab Roy, Vice President, Marketing Coca-Cola – India and Southwest Asia said, “Over the last decade, Coke Studio has been one of the most successful music properties globally with active presence in Pakistan, Philippines, South Africa, Egypt, Bangladesh and many more countries. The launch of Coke Studio Tamil is a respect to one of the world’s oldest living language and to a culture that is unmatched globally with its history and richness. The Coke Studio Tamil platform will enable us to celebrate the glorious diversity of Tamil music with the 80 Million Tamil speaking people worldwide and also continue to spread the tunes of Tamil music to a large international audience.”
From the beautiful Tamil alphabet to Kolam and a picturesque rendition of a woman with a Tamil text that shares a message about unity, the video is a visual delight with intricate elements inspired by Tamil culture and language.
Coca-Cola has partnered with Motion Content Group (WPP) as executive producers for the launch of Coke Studio Tamil.
Listeners can tune into Coke Studio Tamil across all audio OTT platforms including Spotify, Gaana, Saavn, Wynk Music, and Audible worldwide, with distribution managed by UMI.
Watch the magic of Tamizhi: https://www.youtube.com/watch?v=XXe7aFXYw2c
Coke Studio Tamil YouTube Page: www.youtube.com/@cokestudiotamil
Coke Studio Tamil Instagram Page: www.instagram.com/cokestudiotamil/
