Title Sponsor : Thryve Digital Health
Organizer : Madras Motor Sports Club for National Association for the Blind
Co Sponsors : O2 Health Studio / Savera
Radio Partner : Suryan FM
Gift Sponsors : Duchess Club
“Thryve Digital Brailles on Wheels” organized by NAB and MMSC is scheduled for Sunday, March 3rd, 2024
The 33rd edition of the “Thryve Digital Brailles on Wheels” is ready to be flagged-off on Sunday, 3rd March 2024, from 8.00 am onwards. The rally will start from Savera Hotel, 146, Dr. Radhakrishnan Road, Chennai 600004.
“Thryve Digital Brailles on Wheels” is a unique car rally that focuses on building community sensitivity for the visually challenged and is designed to be a show of solidarity and support to building a more inclusive society. It brings together the visually impaired and the sighted and has over the years built the reputation of being one of the most inclusive sporting events for the specially-abled in the city.
The rally format is custom-built to build empathy and collaboration. Every participating car has a visually impaired navigator who guides and collaborates with the driver and the passenger-team in the car to follow a rally route. The navigators are enabled with a Braille map that “only” they can read and support their team. The navigator has to read out the instructions which are in Braille for the driver to follow the rally route. There will be briefing and orientation session on Tuesday, 27th February.
Expressing his appreciation and commitment to the rally, Balasubramanian Sankaranarayanan, President & CEO, Thryve Digital Health says:
“After the spectacular success of the 2023 edition, we are excited to continue our partnership with a cause as unique as the rally. 2023 was a high-point for us at Thryve for Good – our CSR initiative with multiple unique community engagements and Thryve Digital Brailles On Wheels tops that as our most marquee. It deeply aligns with our vision of building a healthier and happier world and we’re grateful for the opportunity to do our part”.
And in the words of Ms. Krithika Kumar Quintal, President of the National Association for the Blind, Tamil Nadu State Branch:
“Thryve Digital has been more than our first title sponsor for the rally. Above and beyond helping us with the rebranding of the event, they have been able to support us take the event many notches up. This 2024 rally is surely poised to be a lot grander as we come together towards a truly deserving cause—building that community of sensitive citizenry. We look
forward to your support and encouragement to make the Thryve Digital Brailles On Wheels 2024 a spectacular success.”
Continuing with her support for the rally Ms. Nina Reddy, Immediate Past President of the National Association for the Blind recounts:
“Thryve Digital helped reshape what was a an annual activity into an annual celebration of inclusivity. This year’s rally will raise the bar further of how honest intent and true collaboration will shine through it all. The more we sensitize the world on their role to support the challenged, the better a world we make.”
