· Tupperware continues its upward streak with rapid store expansion in 25th year of its existence in India
· With the launch of its 100th store, Tupperware India marks its presence across 59 cities
· It aims to launch over 30 additional stores by end of the year
· Store details: No. 106 A, East Coast Road, Neelangarai, Chennai 600015
Tupperware, global premium homeware brand based out of Orlando, US, is celebrating its silver jubilee in the country this year. Traditionally a direct selling brand, Tupperware embraced and adopted a harmonious multi-channel approach in 2019 and there has been no looking back since. Even after the outbreak of Covid-19 in India in 2020, Tupperware has continued to expand its physical presence across cities and worked with its network of direct sellers to launch exclusive brand stores to ensure business continuity and to meet the growing consumer demand for kitchen solutions. In a span of less than 2 years, the brand has grown its retail channel robustly to launch 100 stores across 59 cities and is celebrating the milestone of 100 stores in India. The 500 square foot Store launched in ECR Chennai recently is company’s 100th store in the country.
As part of brand’s continued mission to offer customer convenience in how and when they shop, the brand will continue to expand its stores footprint and open 30 new locations by end of this year. The brand has 4 stores in Chennai already. This state-of-the-art store is designed to offer an experiential tour of Tupperware’s magical world to the consumer where they can immerse themselves in the Tupperware ‘Good Life’ physically and virtually to learn about solutions and enhance their daily food rituals with the brand. Alongside, Tupperware will also roll out exciting combo offers and exclusive discounts to attract and engage consumers. The newly launched Tupperware store in Chennai will showcase the modern range of kitchenware solutions across the utility cycle of prepping, cooking, serving and storage. At the store, Tupperware’s newly launched steel, glass, porcelain and melamine products & huge gifting range will also be available. The brand will also introduce its interactive digital solutions at the store like DIY kiosks, WhatsApp shopping solution, home delivery, loyalty and referral programmes to keep the consumers engaged and happy.
Speaking about the 100th store Mr. Deepak Chhabra, Managing Director, Tupperware India, said, “We’re incredibly proud to continue growing in all aspects of our business, from opening new stores to launching new categories and materials in our product offerings. We are strategically expanding into retail to build the channel at lower investment for our Franchisees and despite Covid challenge, we plan to take the total count of our stores to 130 by the end of 2021. We have expanded to 100 stores in less than 2 years’ time despite Covid induced slowdown. 40% of our stores are in tier-1 towns, 25% each in tier-2 & tier-3 territories, and 10% in tier-4 areas, hence penetrating far and wide across the country.”
He further added, “Around 30-35% of the brands’ overall revenues are going towards strengthening its retail presence. Our commitment to our loyal consumers is that we will make ourselves available wherever they want to buy us from.”
As Tupperware continues to grow, supporting the safety and well-being of its employees, customers and community partners remains its top priority. No matter how customers shop — in store or online — they can be confident about the safety measures the company has put in place to reduce exposure to and spread of COVID-19.
The store in Chennai will be run by Mrs. Rhea. Speaking of association with Tupperware, she said, “Tupperware has always been very close to me personally, and the love that I have for the brand is ever-growing. The introduction of exclusive brand stores in Tupperware’s selling model will enable us to widen our horizon and reach out to more potential consumers. Through these stores, we can showcase the superior design, vibrant colours and demonstrability of our products- something that we are renowned for!”
About Tupperware India
Tupperware is an internationally renowned and loved homeware and kitchenware brand which has been present in India for 25 years now. The brand entered India in the year 1996 and in less than a decade, it became a household name. With its best-in-class training and upskilling programmes, the brand created a network of over 1.5 million strong and confident direct seller women, who are till date driving the brand relentlessly to success. Tupperware takes pride in ‘Making in India’ initiative since its inception and has a world-class manufacturing plant in Dehradun. It is one of the most awarded brands in its category and won accolades from IDSA, Outstanding product design quality awards by Industry Forum Design, Hannover, German Design Award, Red dot Awards and more. The brand kept pace with the changing times and evolved its marketing and sales strategies to enter the retail and e-tail space in India in year 2019. Today, Tupperware is present in close to 59 cities via a network of 100 exclusive brand stores and serves over 1000 Indian cities through its e-tail channel. Tupperware has kept its network of over 70,000 Direct Sellers intact and thriving and given them opportunities to grow with the brand. To know more log on to www.tupperwareindia.com and explore the widest variety of homeware products at www.shoptupperware.in
About Tupperware Brands Corporation
Tupperware Brands Corporation (NYSE: TUP) is a leading global consumer products company that designs innovative, functional and environmentally responsible products that people love and trust. Founded in 1946, Tupperware’s signature container created the modern food storage category that revolutionized the way the world stores, serves and prepares food. Today, this iconic brand has more than 8,500 functional design and utility patents for solution-oriented kitchen and home products. With a purpose to nurture a better future, Tupperware products are an alternative to single-use items. The Company primarily distributes its products into nearly 80 countries through independent representatives around the world. For more information, visit Tupperwarebrands.com or follow Tupperware on Facebook, Instagram, LinkedIn and Twitter.
