Dr. M. Mathiventhan, Minister for Tourism, Tamil Nadu government, launches
formal operations
CHENNAI: 4POINT2 Technologies, a technology-enabler specializing in Augmented
Reality (AR) has forayed into Chennai to enable local entrepreneurs to leverage AR
for a sustained business growth. Dr. M. Mathiventhan, Honourable Minister for
Tourism, Government of Tamil Nadu, was the chief guest on the occasion to
congratulate 4POINT2 Technologies management team and its Tamil Nadu
counterparts here today.
Though AR was introduced a decade ago, 4POINT2 Technologies took a big leap in
offering a mature version of AR as a solution and service, rather than just a
technology. It helps businesses create an emotional connection with customers
through path-breaking technology and creativity.
“We are impressed with the entrepreneurial talent pool in Chennai and across Tamil
Nadu. Through our channel partners, we are creating an employment opportunity for
100+ people in the next 3 months & Through Corporate 1000+ people within one
Year. Our technology provides unique, bespoke and cutting-edge Experiential
Marketing Solutions and Services to organizations across sectors, we’re planning to
launch 4.O Experience Centers across Tamil Nadu, which will be the first of its kind
in the region! These Centre will provide visitors with a real-time experience on
various segments like tourism, education and industrial sectors and play a part in
bringing innovation to life with the state of art 4.0 technologies available in the
industry at present. said K. Shivakumar, MD and Founder of 4POINT2 Technologies.
Chennai is a hub of manufacturing industries, vehicle assembly, established
businesses, ITeS and startups. These organizations can benefit immensely by using
4POINT2’s offerings. 4POINT2 has handpicked Tamil Nadu-based entrepreneurs as its
channel partners to create awareness and benefits of AR. They include Mr. Hemanth
Kumar, Mr. Senthil Nathan, Mr. Mahaveer Chand, Mr. Denzil De Rose, Mr. Sudhir, Ms.
Vidya, Mr. Arun, and Mr. Rajesh Solanki.
Augmented Reality (AR) based solutions and services are growing worldwide, as
organisations adopt innovative ways to reach customers. The Global spend on AR and
Virtual Reality (VE) is set to accelerate from $12.0 billion this year to $72.8 billion in
- Approximately, 800 million smartphones may be equipped with AR supported
hardware by 2022. By 2025, 75% of the global population, i.e 100% of people who use
social media apps will be frequent AR users. Businesses experience 94% higher
conversion rate for brands who sell products with AR experiences, pointed out
Shivakumar.
The flagship product of 4POINT2 – Experiential Marketing & Sales tool through 4.0
Technology (Augmented Reality (AR), Mixed Reality (MR), Extended Reality (XR)) has
been deployed by hundreds of clients across various industry sectors.
About 4POINT2 Technologies
4POINT2 Technologies empowers clients to create engaging, interactive, and
immersive content experiences with their customers. As the go-to interface on mobile
screens, 4Point2 lets customers see products in a whole new dimension. A leader in
innovation, service, and consultation, the organization, stands tall with a cumulative
leadership experience of 80+ years. 4point2 Technologies Pvt. Ltd., has been a
trailblazer in technology developing customized applications, custom publishing, and
digital space since 2010. https://4point2tech.com/
For More information Please contact:
K. Shiva Kumar
MD & Founder, 4POINT2 Technologies
M: 91489 88344
