Chennai, January 31, 2024 –Post the tremendous response to ‘Kaakarattan’, along with an energetic introduction driven by the contagious beats of “Idhu Semma Vibe,” Coke Studio Tamil Season 2 is set to enthral audiences once again with the latest track- Please Purinjukko. The song will feature the versatile actress Aditi Rao Hydari, alongside eminent composer, musician, and lyricist, Sean Roldan. The latest track is an extraordinary musical experience as Sean Roldan not only crafts but also lends his vocals to the masterpiece, marking this season with a breath of fresh tunes and groove, alongside the talented Aditi Rao Hydari.
Please Purinjukko while showcasing Aditi’s versatility as an artist, also marks a significant milestone in her journey with Coke Studio, bringing a unique and enchanting perspective to the collaboration. The musical narrative beautifully captures a story of how lovers can truly connect, embodying the experiences of companionship in its authentic form. The emotionally charged song beautifully mirrors the multifaceted nature of relationships in today’s fast-paced world, symbolizing the authentic experiences of love amid other priorities that shape the narrative of modern love stories.
Sean Roldan, celebrated for his contributions to the Tamil film industry and expertise in Carnatic music, independent music, and film scores, brings his unique musical insight to create a track that is both emotive and relatable.
Adding a touch of grace and elegance to “Please Purinjukko ” is the soulful voice of actress Aditi Rao Hydari, known for her outstanding work in the Indian film industry, across languages and genres. Aditi’s collaboration with Sean Roldan for the track elevates the playfulness, emotional depth, and authenticity of the song.
Sean Roldan shares his excitement, stating, “Please Purinjukko is an effort to create a dialogue that explores two parts of a relationship. The song will connect with the audience, and they can hear it in any mood, no matter where they are. At the same time, it will have the pain, the chill that love gives you, the chill of separation, of love, of romance, of being with another person. It is a very interesting song for the digital era that we live in, and it truly reflects that sentiment.”
Aditi Rao Hydari adds, “This is my first collaboration with Coke Studio, and to have started with Coke Studio Tamil makes it even more special for me. The Tamil audience has always been very loving, and I am excited to see and hear their response! It was fun working with Sean Roldan – his knowledge of music is immense, and I enjoyed how effortlessly we recorded this track. The lyrics by Vignesh Sivan are breezy and relatable. Overall, it was an amazing experience and I hope the audiences enjoy the song as much as we enjoyed the process of making it!”
Ashwin Padmanabhan, President, Investments, Trading & Partnerships, GroupM India said, “Please Purinjukko, brought alive by the evocative voices of Sean Roldan and Aditi Rao Hydari beautifully captures the trials of modern love and finding love in times when we seek so much more!”
The song beautifully captures the essence of contemporary love, where couples strive to find equilibrium amidst the hustle and bustle of this age. Sean Roldan’s “Please Purinjukko,” featuring Aditi Rao Hydari, appears set to uphold the musical brilliance established by Coke Studio Tamil Season 2. As the season unfolds, listeners can expect to be immersed in a melodic journey that beautifully encapsulates the essence of love in all its forms.
Coca-Cola’s commitment to promoting cultural diversity and celebrating the richness of Tamil music is further solidified through Coke Studio Tamil Season 2.
Coke Studio Tamil invites you to experience the musical masterpieces composed by these unique artists and feel the magic of music, culture and uplifting sounds that this season presents, to be released in partnership with Universal Music. All the tracks will be available across audio OTT platforms – Spotify, Gaana, Saavn, Wynk Music, and Audible. The Coke Studio Tamil experience will be further available to enjoy in person through on-ground mini certs and experientials for the youth to participate in the ever-evolving music culture in the state in the coming weeks.
Song Link: https://youtu.be/2D2r848XjbY?si=5mBNKjORLD-Lc5iW
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Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India it’s beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices. The Company also offers hydration beverages including Limca Sportz, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
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Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
