Coke Studio Tamil Season 2 drops ‘Nammaaley,’ a pulsating celebration of electric friendship, featuring Girishh G’s folk-modern fusion, Asal Kolaar’s dynamic rap flair, and Yanchan Produced unique beats

Chennai, July 25, 2024: Coke Studio Tamil Season 2 announces the release of their newest track, “Nammaaley,” a high-spirited celebration of friendship that could be your next go-to college party anthem. This track highlights the quirky, fun-filled camaraderie between two mates with drastically different personalities and life approaches. Coke Studio Tamil Season 2 has been a riveting exploration of the vibrant tapestry of emotions that define contemporary life. Engaging audiences with its resonant themes of coming of age, culture, celebration, and the enduring bonds of friendship and camaraderie, Coke Studio Tamil Season 2 continues to unveil meticulously crafted tracks that resonate with the pulsating rhythms of today’s generation. It invites listeners on an exhilarating journey through culture and music, promising an unforgettable exploration of our shared heritage.

The track is a celebration of contrasts, depicting the playful banter and deep bond shared by two friends who, despite their differing outlooks, find common ground in their companionship. With its catchy rhythms, uplifting melodies, and heartwarming lyrics, “Nammaaley” is set to resonate with listeners of all ages.

“Nammaaley” springs from the creative minds of renowned Indian music composer Girishh G, the incredibly talented Asal Kolaar, and the innovative Tamil Canadian producer and songwriter Yanchan Produced. Together, their diverse talents converge to sculpt an Urban Chennai funk track that pulsates with the same dynamism and vibrancy as the friendships it joyously reverberates. Girishh G brings his signature style to the track, blending traditional elements with modern beats. Asal Kolaar brings his unique flow and dynamic energy to the track, adding a dose of rap flair that electrifies the rhythm and amps up the vibe of the song. While Yanchan Produced innovative production techniques, including the unique use of Mridangam, gives the song a fresh, contemporary edge.

Girishh G reflects, “Coke Studio Tamil Season 2 will redefine the perception of non-film music in South India, advocating strongly for original Tamil independent music to shine on the global stage. Songs like Elay Makka and Nammaaley embody my cultural roots while presenting them to a worldwide audience. They embrace the independent spirit of Coke Studio and infuse it with a mainstream sound that resonates with a new generation of listeners. Nammaaley’ is exciting, lively, and has the freshest vibes. Friendship has always been romanticized, but in this generation, it has a fun, sarcastic undertone. We wanted to highlight this subculture element through the song.”

Asal Kolaar shares, “This season brings an exciting mix of talented artists and a fantastic vibe! Collaborating with my friends Girish and Yanchan on this friendship-themed song was an absolute blast”

Yanchan Produced adds, “I’m really excited about this season—it’s going to be unique and thrilling, bringing together unexpected composers, producers, and artists from across the globe. I’m thrilled with the blend of Kuthu, mridangam, and hip hop in this track—it’s something fans will find delightfully surprising!”

Coke Studio Tamil Season 2 continues to innovate and elevate the music scene by bringing together diverse talents to create unique and memorable experiences.

Song Link – https://youtu.be/ehQFhlZHWw0?si=0OlAg2Edlu81THHr

About The Coca-Cola Company

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thumps Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, and Minute Maid range of juices. The Company also offers hydration beverages including Limca Sportz, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market. The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain. Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

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