Chennai, A Rainbow Life (Tamil: “Oru Vanavil Vaazkai”), a compelling biography of media industry stalwart Narasingapuram Chellamuthu Rajamani, has been launched by the Centre for Development Education and Communication, Department of Journalism and Communication, University of Madras. Written by renowned author R. Ranimainthan, former Head of the Research Department at BBC World, the book captures the remarkable journey of Dr. N.C. Rajamani, whose contributions have shaped the media landscape over the past five decades.
A Fulbright Scholar in Information and Communication Technology and an alumnus of Harvard Business School, Dr. Rajamani played a pioneering role in Doordarshan Madras, introducing several innovations that significantly influenced the growth of the television industry. His career spans leadership roles, including serving as Director of the Content Management team at Astro TV in Malaysia, where he contributed extensively to media management, content creation, technological advancements, and revenue generation.
One of his most notable achievements includes setting a Guinness World Record for continuous digital live streaming broadcasting, solidifying his reputation as an industry innovator. His foresight was evident even five decades ago when he produced a documentary on alternative energy, a subject that remains highly relevant today.
Author Mr. Ranimainthan has masterfully brought Dr. Rajamani’s experiences to life, crafting a narrative that serves as an inspiration for young minds and media professionals. During the book launch, J. Radhakrishnan, Chairman and MD of the Tamil Nadu Electricity Board, emphasized the book’s significance, stating: “This is a book that will be of great help to the youth. Dr. Rajamani, born in a humble village, has risen to great heights through his vision and perseverance. His story is a must-read, especially for those in the media industry.”
A Rainbow Life is more than just an autobiography—it is a testament to resilience, innovation, and the pursuit of excellence. The book is now available for readers eager to explore the inspiring journey of a man who has left an indelible mark on the media industry.
