ITC Ltd.’s Sunfeast Dark Fantasy, acclaimed for making indulgence more exciting with friends and family has launched a virtually shot music video ‘Dark Fantasy – A lot can happen inside! #CantWaitWontWait’ to uplift the youth’s spirits during the trying times.
The video features Youth icons Shruti Hassan, Ali Fazal, Barkha Singh, Ayush Mehra and Ashnoor Kaur who are seen encouraging youth to embrace the ‘new normal’ way of life and take advantage of the time they have while they are at-home.
Sunfeast Dark Fantasy takes forward the current youth mantra
‘A lot can happen inside’
Youth favourites – Shruti Hassan, Ali Fazal, Barkha Singh, Ayush Mehra, Ashnoor Kaur have come together with 50 others in a virtually shot music video
National, May 2020: Sunfeast Dark Fantasy, loved for the experience of its golden crispy cookie with chocolate filling inside, has launched a special music video to lift the spirits during these trying times. The unique video delivers a larger message of ‘A lot can happen inside’ to spread hope and positivity.
Youth icons Shruti Hassan, Ali Fazal, Barkha Singh, Ayush Mehra and Ashnoor Kaur have come together with 50 youngsters to craft this masterpiece. The brand encourages the youth & the youthful to win over the current times and look within to discover self & chase their passions.
This cheerful and fun song is composed by Mikey McCleary, sung by the talented vocalist Medha Sahi, lyricised by Ruhika Rao and Mikey McCleary. This has been launched on Sunfeast Dark Fantasy’s social media platforms like YouTube, Instagram and Facebook. This song is planned to be made available on youth-centric platforms like Gaana.com and TikTok.
Commenting on the music video, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Limited said, “Sunfeast Dark Fantasy takes pride in pioneering the indulgent cookie experience in the country with a chocolatey centre. In the past decade, consumers have loved the discovery of what lies inside the cookie making it a magical experience. The new Dark Fantasy digital campaign encourages the youth of India to explore their immense potential and talent that exist inside each one of us and leverage countless possibilities and opportunities that may emerge during these times. Indeed, a lot can happen if we look inside. This Dark Fantasy music video with more than 50 virtually connected young minds will spread hope and positivity, inspire the youth and lift their spirits universally.”
Talking about the experience, Shruti Haasan said, “I have used this time to explore new interests, learn new skills and bring out the best of myself. It’s been a fun and delightful experience to be a part of this music video that I am sure will reach many youngsters and spread positivity amongst them. I’m glad to voice my thoughts out with Sunfeast Dark Fantasy”.
To this, Ali Fazal added: “It’s been a while since I did something exciting like this. The video truly captured the fun we all had even though we were shooting it virtually from home. I hope the video will help uplift spirits of the viewers as much as it did for us while putting this together”.
Over last 50 days, more than 50 people from different walks of life, across age groups and locations came together to put together this music video sitting at their respective homes. The creative agency for the video is The Digital Street and production house is Cinemon Pictures.
Watch the new digital video from Sunfeast Dark Fantasy:
About ITC Foods: A Division of ITC Limited
ITC’s branded packaged foods business is one of the fastest growing foods businesses and the third largest foods company in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman, Fabelle, Sunbean and GumOn. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.
ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.
ITC’s uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are stringently adhered to while choosing ingredients that go into the preparation of its food products. The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.
