Chennai, 4th March 2022: With violence against women increasing, day by day, Colors Tamil ,the fastest growing GEC in Tamil Nadu has aimed to create awareness and bring to light social evils like domestic violence with its upcoming show Meera, soon to premiere on the channel. Voicing out against oppression, the channel has initiated a unique Missed Call Campaign in line with International Women’s Day, prompting people to share their thoughts on the same with a toll-free number-7095511111.
Recently, the internet went into a frenzy as Actor Kushboo posted a photo of her with a swollen face and handprint on her cheeck on her Instagram handle with the #SayNoToViolence #StandWithMe #SpeakUpNow #Meera. With many fans speculating the myriad of reasons behind it, the actor put a rest to all the rumours by sharing a new video. The video unveiled the actor to be taking a conscious step towards empowering women and standing up for their rights amidst the patriarchy with #StandWithMeera.
The video witnesses Actor Suresh Menon, slapping Actor Kushboo in front of two kids as she shuns his attitude towards her. As the camera pans onto her face, she questions the audience if a husband can slap his wife, and more so, in front of his kids while fearing that tomorrow her kids also will normalize domestic violence. The actor urged people to take a stand and share their thoughts on domestic violence by giving a missed call on the given toll-free number 7095511111, displayed on the screen with the hashtag #STANDWITHMEERA and help Meera make a life-changing decision.
Revealing this to be an upcoming project of hers in association with Colors Tamil , both the channel and the actor desire to enlighten the audiences that all sections of women face such brutality, even if they are well-educated or belong to the urban population. The notion behind the campaign is to persuade people to oppose social evils like domestic violence with their brand-new show #Meera.
Colors Tamil is available on all leading cable networks and DTH platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1515), Airtel (CHN NO 763), Dish TV (CHN NO 1808), and Videocon D2H (CHN NO 553). Viewers can also tune in to VOOT any time to see Colors Tamil shows at their convenience.
