Chennai, March 11: In a world where the aspirations of married women often take a back seat during the journey of child-rearing, Naturals proudly introduces “Woman of Power.” This revolutionary music video aims to address the untapped desires and ambitions of women beyond their maternal responsibilities, fostering a vision of empowerment and independence.
Embarking on this empowering musical journey, Naturals entrusted the task to Sterlin Nithya, a talented young composer and music director. Enthusiastically joining the cause, Khatija Rahman lent her voice to the anthem, with lyricist Lavita Lobo penning the words that resonate with the global mission of empowering women. Notably, the entire creative process was led by a team of accomplished women.
Real-life characters brought to life in the music video ensure a deep connection with the audience, allowing them to see themselves in each story. The anthem delves into the challenges faced by educated and talented women who, despite their capabilities, struggle with financial constraints. It narrates the journey of a woman who seizes the opportunity to establish a Naturals Salon, not only standing on her own feet but also inspiring other women to do the same.
The “Woman of Power” music video is poised to serve as a catalyst for women looking to re-enter the workforce after a career break or ignite their passion for entrepreneurship. It encapsulates the determination and triumph of women who have achieved success independently.
The genesis of the “Woman of Power” concept is rooted in the inspiring journey of Naturals’ founders, Veena K and CK Kumaravel. Today, Naturals has grown into an international brand, with 775+ salons globally, including locations in Dubai, Singapore, Qatar, and Sri Lanka, with expansion plans for Oman and Saudi Arabia. The brand proudly stands for women power, boasting a network of over 475+ women entrepreneurs.
About Naturals
Naturals was conceived with the idea of the modern Indian. Founded by K. Veena, whose knowledge of the international beauty industry pioneered a new era in the hair and beauty care industry in India, Naturals has made a path-breaking change in the way the beauty industry has been perceived. So in the early 2000s, she made that dream a reality by setting up her first salon in Chennai. It took her only a while to understand the market potential and the ever-increasing demand for professional grooming. In 2004 her husband co-founder & CEO, CK Kumaravel joined and ever since then, the Naturals team has been able to meet every challenge in this competitive industry.
